What Happens When You Don’t Define Your Perfect Audience? Nothing. – “Define your perfect customer and market to them.” If you’re in business, you’ve heard that a zillion times. Sometimes it’s not easy. By @RalphMRivera
The Law Is Only The Law When I Agree It’s The Law
The Law Is Only The Law When I Agree It’s The Law. It’s not a matter of right or wrong. Each generation defines what is constitutional within the spectrum of its own experience. That’s the way the framers intended the Constitution to work. By @RalphmRivera
Ads Are An Assault on Your Senses And A Gift
Ads Are An Assault on Your Senses And A Gift. With software and hardware manufacturers now seeking to block ads before that get to you it may seem like the assault may soon be at an end. But here’s the thing; those ads are the reason you get all your stuff for free.
Entrepreneurial Sophie’s Choice: Passion or Money?
Entrepreneurial Sophie’s Choice: Passion or Money? You have a decision to make. Tomorrow you have to work on one of your business ventures. You must pick one. The other dies.
Did I Just Spend $3,891.59 On Toilet Paper?
Did I Just Spend $3,891.59 On Toilet Paper? Is toilet paper a valuable expense for a business?
Does The Internet Make Us Evil Or Simply Reflect Our Nature?
Does The Internet Make Us Evil Or Simply Reflect Our Nature. I often wonder if the Internet is desensitizing us, making us increasingly inhumane, or if the Internet is simply reflecting a lack of humanity.
My Super Secret Heroin From China Story
When it comes to developing products is sometimes good to keep things under wraps while the kinks get worked out or to control the messaging and branding. But on the flip side, it may be beneficial to have our listeners and readers go through the process with us so that they can provide some feedback as the project evolves.
Why Your Marketing/SEO/Web Design Company Will Never Make Money
Why Your Marketing/SEO/Web Design Company Will Never Make Money. Seek to build relationships with people who value what you do, not the price tag you put on your service.
Delegation And The Entrepreneurial Journey
Delegation And The Entrepreneurial Journey. Entrepreneurs don’t have to do everything themselves. But most of the time they think they do. Delegation is like kryptonite to most entrepreneurs.
Gratitude And The Entrepreneurial Journey
Gratitude And The Entrepreneurial Journey. It goes to show that the entrepreneurial journey will always have the human element to contend with.
Should You Run Your Venture As A Business?
Should You Run Your Venture As A Business? Investors want to fund companies that can support themselves, but need an extra push. They don’t want to support companies that are simply clearinghouses for decent salaries.
The Serial Entrepreneurial Journey
The Serial Entrepreneurial Journey. You want to build a business where each partner brings something unique and valuable to the table that no other partner either wants to or can do.
A Letter To Cynthia Sanchez: A Pinterest Workflow With Zapier
A Letter To Cynthia Sanchez: A Pinterest Workflow With Zapier. Here are my thoughts for automating a Pinterest workflow using Zapier.
I’ll Give You A Triberr Sticker If You Tell Me How To Make Triberr Better
I’m not allowed to tell you that the team at Triberr has formally begun the process of rebuilding Triberr from the ground up to be better, faster and full of more awesome. I’m also not allowed to tell you that right now on my desk is a stack of Triberr stickers. I’m certainly not allowed to ask you to give … Read More
A Few Thoughts On Caitlyn Jenner And The Doctor
A Few Thoughts On Caitlyn Jenner And The Doctor. It turns out in reality as in fiction, we can only deal in tropes and stereotypes.
Are You An Entrepreneur?
Are You An Entrepreneur? Entrepreneurs are forged and tempered in the sometimes grueling fire of hard work.
Video. The Worst Thing For Your Marketing. Maybe.
Video. The Worst Thing For Your Marketing. Maybe. Video is no longer a rarity. In the march to be a part to the 2015 video elite, I believe than many marketers are putting themselves in jeopardy.
Adult Wednesday Addams Bad. Captain America Porn Good.
I’m not crying foul or claiming that creativity is under attack, but in a world where Marvel and DC partner to threaten boutique content creators for using the phrase “super hero,” one has to wonder why they allow the mass distribution of Spiderman XXX: A Porn Parody, Superman Vs. Spiderman XXX: An Axel Braun Parody and Avengers XXX 2: An Axel Braun Parody.
Productivity Tools That Deproductify My Productivityfullness
I’ve been on a GTD kick as of late. For the past week, I’ve been able to play Xbox without regret. A month ago, I wouldn’t have thought that possible. How did I get here? By limiting my productivity tools. Over the past month I’ve reduced the tools I use to the three bare essentials: OmniFocus, Evernote and Insightly. I … Read More
My New Title Is Chief Executive Blah Blah Marketing Blah Blah
My New Title Is Chief Executive Blah Blah Marketing Blah Blah. Wordsmithing is now part of the marketing hustle. You’ll never get hired as a designer when you’re competing with the “VP of Logotype Symbolism.”
What’s The Value Of A WordPress Theme?
WordPress is simultaneously one of my favorite and least favorite subjects to talk about. In many ways WordPress is a misunderstood marketing tool. How long a WordPress site should take to build and how much it should cost are epic questions. I talk about cost in my article “50 Shades Of WordPress: How Much Does A WordPress Site Cost?“, but … Read More