5 Things I learned About Periscope. Number 5 Will Cause You To Die.

Ralph M. RiveraMarketing1 Comment

5 Things I learned About Periscope. Number 5 Will Cause You To Die. I’m fascinated by Periscope because marketers are falling over themselves to edge out other marketers over who loves the platform more. By @RalphMRivera

I’m fascinated by Periscope because marketers are falling over themselves to edge out other marketers over who loves the platform more. “It’s the thing that every business needs to do,” I’m told. “It offers another outlet for content,” I’m told.

I admit it. I’m a cynic, but over the past few days, I’ve spent hours on Periscope and I want to share what I’ve learned about the next big thing that all businesses need to do because it’s a wonderful outlet for content.

#1 Sunsets are huge. Probably a third of all broadcasts involve staring at a sunrise, sunset or skyline. I guess that’s a thing.

#2 Eating and being bored are popular. Another theme is staring into the camera while eating or watching television, reading a book or staring into space while the camera records. What do these things have in common? They’re dreadfully boring to watch.

#3 Say hello to everyone. EVERYONE! There must be a rule that broadcasters must announce every person that is watching. It sounds nice to do, but boring to watch.

#4 Sex the sexing of sex-o-rama. If you are a girl in your 20s or younger, you will be asked something sexual. Repeatedly. If you fall into this demographic and are planning on broadcasting, familiarize yourself with the banning features.

#5 Vehicular safety is overrated. An astoundingly high percentage of videos are broadcast by people that are operating a vehicle. Here’s what I propose: Don’t do that. It’s not safe.

At first I thought that my observations were primarily geographic, but then I spent a few days watching broadcasts from other countries and they were fundamentally the same.

My conclusion is that like other social media platforms, Periscope succeeds at feeding into our inherent hubris, but the marketing potential remains undiscovered.

These are my 300 words for the day. I am Ralph M. Rivera.

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5 Things I learned About Periscope. Number 5 Will Cause You To Die. I’m fascinated by Periscope because marketers are falling over themselves to edge out other marketers over who loves the platform more. By @RalphMRivera

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.
  • On a personal level, Ralph, how other people are carrying on with their lives is none of my business. The LAST THING I want to do is spend time on Periscope. From a business standpoint, I really don’t see the value.

    People who record themselves naked need some serious help. Let’s hope their bosses (or their priests, business partners, or parents) don’t find them on Periscope.