Because of my iPhone I rarely listen to the radio in the car. A few days ago during an errand run, I turned on the radio because I had forgotten my phone. During my 10 minute drive and 10 minute return trip, I did not hear one song. Instead I heard just ads. For 20 minutes I was yelled at in 30 or so second increments with various levels of thumping music, sound effects and a seemingly never-ending collection of repeated repeated repeated words!

By the time I got back to my office I felt like my senses had been assaulted.

Once back at my desk, I turned off my ad blocker to see if the online world was equal to or worse than radio. The good news is, it wasn’t worse. But it was equal. The day of vertical and skyscraper ads are over. Now every inch of my browser window is plastered with ads. Flashing ads. Beeping ads. Auto playing video ads. Interactive gamified ads. And the worst part is that every click gets slower and slower because the content I want is forced to share bandwidth with media-rich advertising. And that’s not even counting deceptive ads that are crafted as content that we colloquially refer to as “native ads.”

Whoever came up with that line of bullshit is a genius.

With software and hardware manufacturers now seeking to block ads before they get to you it may seem like the assault may soon be at an end. But here’s the thing; those ads are the reason you get your stuff for free. Clipping those content creators of their ad revenue essentially takes them out of the game.

But I can’t get into that now, I’m ordering tickets to the rally race this SUNDAY SUNDAY SUNDAY!

These are my 300 words for the day. I am Ralph M. Rivera.

Pinterest, Yo

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