Ads Are An Assault on Your Senses And A Gift

Ralph M. RiveraMarketingLeave a Comment

Ads Are An Assault on Your Senses And A Gift. With software and hardware manufacturers now seeking to block ads before that get to you it may seem like the assault may soon be at an end. But here's the thing; those ads are

Because of my iPhone I rarely listen to the radio in the car. A few days ago during an errand run, I turned on the radio because I had forgotten my phone. During my 10 minute drive and 10 minute return trip, I did not hear one song. Instead I heard just ads. For 20 minutes I was yelled at in 30 or so second increments with various levels of thumping music, sound effects and a seemingly never-ending collection of repeated repeated repeated words!

By the time I got back to my office I felt like my senses had been assaulted.

Once back at my desk, I turned off my ad blocker to see if the online world was equal to or worse than radio. The good news is, it wasn’t worse. But it was equal. The day of vertical and skyscraper ads are over. Now every inch of my browser window is plastered with ads. Flashing ads. Beeping ads. Auto playing video ads. Interactive gamified ads. And the worst part is that every click gets slower and slower because the content I want is forced to share bandwidth with media-rich advertising. And that’s not even counting deceptive ads that are crafted as content that we colloquially refer to as “native ads.”

Whoever came up with that line of bullshit is a genius.

With software and hardware manufacturers now seeking to block ads before they get to you it may seem like the assault may soon be at an end. But here’s the thing; those ads are the reason you get your stuff for free. Clipping those content creators of their ad revenue essentially takes them out of the game.

But I can’t get into that now, I’m ordering tickets to the rally race this SUNDAY SUNDAY SUNDAY!

These are my 300 words for the day. I am Ralph M. Rivera.

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Ads Are An Assault on Your Senses And A Gift. With software and hardware manufacturers now seeking to block ads before that get to you it may seem like the assault may soon be at an end. But here's the thing; those ads are the reason you get all your stuff for free.

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.