I’m fascinated by Periscope because marketers are falling over themselves to edge out other marketers over who loves the platform more. “It’s the thing that every business needs to do,” I’m told. “It offers another outlet for content,” I’m told.
What Happens When You Don’t Define Your Perfect Audience? Nothing. – “Define your perfect customer and market to them.” If you’re in business, you’ve heard that a zillion times. Sometimes it’s not easy. By @RalphMRivera
Ads Are An Assault on Your Senses And A Gift. With software and hardware manufacturers now seeking to block ads before that get to you it may seem like the assault may soon be at an end. But here’s the thing; those ads are the reason you get all your stuff for free.
My New Title Is Chief Executive Blah Blah Marketing Blah Blah. Wordsmithing is now part of the marketing hustle. You’ll never get hired as a designer when you’re competing with the “VP of Logotype Symbolism.”