Entrepreneurial Sophie’s Choice: Passion or Money?

Ralph M. RiveraEntrepreneurshipLeave a Comment

Entrepreneurial Sophie's Choice: Passion or Money? You have a decision to make. Tomorrow you have to work on one of your business ventures. You must pick one. The other dies.

You have a decision to make. Tomorrow you have to work on one of your business ventures. You have to choose one. On one side is a venture that you are indescribably passionate about, but will not generate substantial revenue for you immediately. On the other side is another project. That one you aren’t as passionate about, but it has a high probability of generating big money quickly.

You must pick one.

The one you choose will get worked on tomorrow.

The other dies.

Choose.

Ok, so it’s not as dramatic as the Meryl Streep film Sophie’s Choice, but it’s still a big decision.

When you start a new business, what you decide to do next could have significant ramifications. If you multiply that by multiple ventures, the stakes get higher. Maybe not life or death, but certainly less or more money.

This is what I’ve been contemplating today as I’ve talked to my various partners. What action can I take next that will yield the best revenue? For me the answer is that I must put aside my fiery passion for one month and focus on the venture that will quickly put the moola in the bank. This isn’t a bad thing. In fact it’s potentially a good thing. Putting aside that passion project for the moment will let me bake more ideas in my brain so that when I pick it up, the production will be better and faster.

This should apply to everyone from entrepreneur to freelancer. At the end of the day, your passions will not always pay the bills. So don’t think of it as “being about the money”, think of it as “being about the freedom.” Revenue generating efforts will give you the freedom to pour yourself into your passions.

And pay the bills.

These are my 300 words for the day. I am Ralph M. Rivera.

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Entrepreneurial Sophie's Choice: Passion or Money? You have a decision to make. Tomorrow you have to work on one of your business ventures. You must pick one. The other dies.

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.