You have a decision to make. Tomorrow you have to work on one of your business ventures. You have to choose one. On one side is a venture that you are indescribably passionate about, but will not generate substantial revenue for you immediately. On the other side is another project. That one you aren’t as passionate about, but it has a high probability of generating big money quickly.

You must pick one.

The one you choose will get worked on tomorrow.

The other dies.

Choose.

Ok, so it’s not as dramatic as the Meryl Streep film Sophie’s Choice, but it’s still a big decision.

When you start a new business, what you decide to do next could have significant ramifications. If you multiply that by multiple ventures, the stakes get higher. Maybe not life or death, but certainly less or more money.

This is what I’ve been contemplating today as I’ve talked to my various partners. What action can I take next that will yield the best revenue? For me the answer is that I must put aside my fiery passion for one month and focus on the venture that will quickly put the moola in the bank. This isn’t a bad thing. In fact it’s potentially a good thing. Putting aside that passion project for the moment will let me bake more ideas in my brain so that when I pick it up, the production will be better and faster.

This should apply to everyone from entrepreneur to freelancer. At the end of the day, your passions will not always pay the bills. So don’t think of it as “being about the money”, think of it as “being about the freedom.” Revenue generating efforts will give you the freedom to pour yourself into your passions.

And pay the bills.

These are my 300 words for the day. I am Ralph M. Rivera.

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