My Super Secret Heroin From China Story

Ralph M. RiveraEntrepreneurship2 Comments

When it comes to developing products is sometimes good to keep things under wraps while the kinks get worked out or to control the messaging and branding. But on the flip side, it may be beneficial to have our listeners and readers go through the process with us so that they can provide some feedback as the project evolves.

I’m pretty good at keeping other people’s secrets. Except for that one about Mike Brooks importing heroin from China.

I am, however, terrible at keeping my own secrets. When I was planning a birthday party for my wife’s 40th birthday, I cracked under the pressure and told her a few weeks in advance. Recently, when we recorded the 99th episode of our podcast, we pranked our good friend, The Delicious and Handsome Mike Brooks, by asking a sex and relationship coach to advise Mike on his sexual performance. The result was one of the funniest moments on our show.

But me being me, I couldn’t wait until the episode aired. I had to rush Mike a clip of the conversation.

I think that’s what the kids call “transparency” these days.

So it’s a real bummer for me that I’m working on a few cool projects that I can’t talk about. At least not in specifics.

When it comes to developing products it’s sometimes good to keep things under wraps while the kinks get worked out or to control the messaging and branding. But on the flip side, it may be beneficial to have our listeners and readers go through the process with us so that they can provide some feedback as the project evolves.

Both sides have their pros and cons, but in the end what we don’t want is for someone else to learn along with us and then develop a product that beats us to market. After all, we are trying to develop a product we love that also has commercial value to a paying niche audience.

It’s a delicate balance that we as developers, marketers and businesspeople have to weigh against our own desire to share in a share friendly world.

Now about that heroin from China…

These are my 300 words for the day. I am Ralph M. Rivera.

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When it comes to developing products is sometimes good to keep things under wraps while the kinks get worked out or to control the messaging and branding. But on the flip side, it may be beneficial to have our listeners and readers go through the process with us so that they can provide some feedback as the project evolves.

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.
  • Sucked me right in…. love it

  • Poor Mike. He’s always suffering the brunt of all your teasing, Ralph. Give the guy a break already! I hear he’s really sweet (handsome and delicious, too). 😉

    I can’t believe you spilled the beans, weeks in advance, of Carol Lynn’s “surprise” birthday party. Shame on you!