I’m pretty good at keeping other people’s secrets. Except for that one about Mike Brooks importing heroin from China.

I am, however, terrible at keeping my own secrets. When I was planning a birthday party for my wife’s 40th birthday, I cracked under the pressure and told her a few weeks in advance. Recently, when we recorded the 99th episode of our podcast, we pranked our good friend, The Delicious and Handsome Mike Brooks, by asking a sex and relationship coach to advise Mike on his sexual performance. The result was one of the funniest moments on our show.

But me being me, I couldn’t wait until the episode aired. I had to rush Mike a clip of the conversation.

I think that’s what the kids call “transparency” these days.

So it’s a real bummer for me that I’m working on a few cool projects that I can’t talk about. At least not in specifics.

When it comes to developing products it’s sometimes good to keep things under wraps while the kinks get worked out or to control the messaging and branding. But on the flip side, it may be beneficial to have our listeners and readers go through the process with us so that they can provide some feedback as the project evolves.

Both sides have their pros and cons, but in the end what we don’t want is for someone else to learn along with us and then develop a product that beats us to market. After all, we are trying to develop a product we love that also has commercial value to a paying niche audience.

It’s a delicate balance that we as developers, marketers and businesspeople have to weigh against our own desire to share in a share friendly world.

Now about that heroin from China…

These are my 300 words for the day. I am Ralph M. Rivera.

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