What Happens When You Don’t Define Your Perfect Audience? Nothing.

Ralph M. RiveraMarketingLeave a Comment

What Happens When You Don't Define Your Perfect Audience? Nothing. - "Define your perfect customer and market to them." If you're in business, you've heard that a zillion times. Sometimes it's not easy. By @RalphMRivera

“Define your perfect customer and market to them.”

If you’re in business, you’ve heard that a zillion times. Sometimes it’s not easy to define your perfect customer. Beyond that, sometimes it’s harder to turn away the less than perfect customer because they’re willing to pay you. That’s why businesses, especially small businesses, attempt to market to everyone. They think, “Make your message as generic as possible and you’ll land more customers.”

Except you won’t.

Delivering a targeted message to a targeted audience is increasingly important, even for us. My company builds large scale web apps, but also builds web sites and provides marketing services to small businesses. How do we market that? Answer: we can’t. It’s impossible. That’s why we created Web.Search.Social. It gives us a branded service offering that we can effectively market without diluting the app side of the business.

You also have to keep evolving your perfect avatar over time because it can change. Your avatar in a good economy may not make sense in a bad economy. Your avatar may change from season to season. Your avatar may be affected by external factors such as an increase in the cost of petroleum.

But it’s not just your avatar that changes. You and your business change. Maybe you don’t like doing what you do any more. Maybe you got divorced. Maybe you want to start a family and need more money.

What can be helpful to your business is to define your avatar economically first. That’s another way of saying, “sell and market to people that will pay you the most money.” Refine from there. When that avatar ceases to be economically viable, redefine.

It’s not a set it and forget it kinda thing.

Don’t believe me?

Chances are your avatar changed since you started reading this.

These are my 300 words for the day. I am Ralph M. Rivera.

[line]

Pinterest, Yo

Here is a Pinterest friendly graphic for you to pin. Check out my Pinterest boards here and check out my board of prior articles here.

What Happens When You Don't Define Your Perfect Audience? Nothing. - "Define your perfect customer and market to them." If you're in business, you've heard that a zillion times. Sometimes it's not easy. By @RalphMRivera

The following two tabs change content below.
Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.