Why Your Marketing/SEO/Web Design Company Will Never Make Money

Ralph M. RiveraEntrepreneurshipLeave a Comment

Why Your Marketing/SEO/Web Design Company Will Never Make Money. Seek to build relationships with people who value what you do, not the price tag you put on your service.

Because of our podcast and because we’re guests on other podcasts, Carol Lynn and I talk to a lot of marketing shop owners. They all want to make more money. That’s not surprising. Who doesn’t? What is surprising is that the overwhelming majority of them aren’t making sustainable money to begin with. That’s with work hours encroaching on evenings, weekends and holidays.

These businesses often make the assumption that the path to more money is more clients. I’ve found the opposite. The path to more revenue is closing fewer clients, but the right kind. The ones who provide a desirable balance between labor and revenue.

If we narrow this discussion to clients who run small businesses, making a decent living is becoming harder and harder. Small businesses rarely value branding. They value immediate ROI and paying as little as possible. They also value do-it-yourself solutions that put them in control for very little money.

This isn’t bad, but it does preclude many good marketers from making a reasonable living working for small businesses. What compounds the problem is that the amount of effort, research and skill that goes into developing good marketing for a small business isn’t any different than what goes into a medium sized business. I know dozens of marketers who provide high quality services for a fraction of their fee just to be able to close the business. That type of effort almost always goes unrewarded and clients often feel that they should be getting more anyway.

A friend recently cut his rates by half for a customer and then received this note: “Your fees are high, but I guess I have to do this.”

Seek to build relationships with people who value what you do, not the price tag you put on your service.

These are my 300 words for the day. I am Ralph M. Rivera.

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Why Your Marketing/SEO/Web Design Company Will Never Make Money. Seek to build relationships with people who value what you do, not the price tag you put on your service.

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Hi, I'm Ralph! I'm a web developer and founder of Rahvalor Interactive, a creative marketing services company based in Holmdel, New Jersey. I founded Rahvalor in 1999 with my wife and business partner Carol Lynn, and in January 2012 we created Web.Search.Social as a branded service offering that brings enterprise-level services to small businesses in an affordable way. My primary role is programming and development, and with 25 solid years of marketing experience behind me, I write, consult and develop strategy for our customers. I'm also the CTO of Triberr and I teach web development at Manhattan College in New York City. Carol Lynn and I live near the coast in central New Jersey, less than an hour from the place of my birth – the island of Manhattan. We are at the constant beck and call of Ash, our 17-year-old American Shorthair cat. I'm also trying to build a flux capacitor, but that's not going as well as the other stuff I do.